Creating a new car is expensive. Developing the technology, testing engines and refining chassis all come at a cost and that’s before you’ve got onto fitting interior technology. So it’ll come as little surprise that, from time to time, manufacturers buddy up to save money by developing cars together to save money.
It means that many cars share far more in common than you might expect. Let’s take a look at some of the most prominent examples of this ‘badge engineering’.
Citroen C1/Peugeot 108/Toyota Aygo
City cars are models which rely on being good value for money and that was certainly the case with the Citroen C1
, Peugeot 108
and Toyota Aygo
. All three manufacturers teamed up to create the underpinning for the trio, therefore reducing costs and maximising efficiency.
Though all share the same basic design, each car was given a distinctive look ensuring that each was a proper model in its own right.
Toyota Corolla Touring Sports/Suzuki Swace
The creation of the Toyota Corolla Touring Sports and Suzuki Swace is one of the very latest examples of badge engineering. It’s something that we’ve seen Suzuki do more of in recent years as a way of combating its lack of big volume sales - something that Toyota doesn’t have to worry about.
Both the Corolla Touring Sports and Suzuki Swace share a lot in common, with the exception of front-end design. Each also has a great focus on value-for-money - particularly the Suzuki.
Toyota GT86/Subaru BRZ
Badge engineering knows no bounds, as the tie-up between Toyota and Subaru with its GT86 and BRZ sports cars showcased. It’s easy to see from the list that Toyota isn’t afraid of collaborating with other manufacturers, that’s for sure.
Both the GT86 and BRZ proved that small, lightweight and low-cost sports cars could still be popular. Either one represents a solid used buy, too.
Aston Martin Cygnet/Toyota IQ
This a partnership out of left-field. It came as a bit of a shock when Aston Martin announced that it would be creating a premium city car based on Toyota’s dinky IQ but, sure enough, it followed through and produced the Cygnet.
While at the time it was the object of many a joke, the Cygnet has turned into something of a used car sensation, with decent examples fetching £40,000 - ten times more than what you’d pay for an equivalent Toyota.
Seat Mii/Skoda Citigo/Volkswagen Up!
This was one of the most successful cases of badge engineering we’ve seen in recent times. Another example of why city cars are so useful when it comes to cross-platform sharing, the tie-up of Seat Mii
, Skoda Citigo and Volkswagen Up!
proved to be a smart move for all three carmakers.
All models have been around since 2011, but have gone on to spawn electric-powered versions in recent years which helped to bring even lower running costs.